“Emotional Drive Campaign,” Valsad and Vapi, Gujarat

Name of the Initiative
“Emotional Drive Campaign”, Valsad and Vapi, Gujarat


Initiative Champion
Dr. Vikrant Pandey, IAS, Collector and District Magistrate, Valsad, Gujarat


Project in Brief

Valsad is a tribal district where two Talukas- Kaprada and Dharampur are quite backward. As per 2011census, 55% of District population is tribal and 2.6% is schedule caste. BPL population of district is 37%. After 2006-Forest Right Act, a large number of user rights of forest land cases were pending in the District. Under the campaign, the following three categories of action were taken. 

  • User rights of forest Land 
  • Social Security Schemes 
  • Parichay Sammelan for differently abled



  • Transparency and stake holder participation: All beneficiaries were present at the site to receive the user rights of forestland and Certificates were distributed at a single location at the same time in the presence of Hon’ble Chief Minister. Red tapism from the system was eliminated and in a small time period the benefits were delivered.
  • Innovativeness of the initiative and its replicability: All the cases of FRA which were pending since long years have been successfully cleared and land allotted. Delivery was done to all beneficiaries based on a single site. The largest “Parichay Sammelan for differently-abled” (deaf, dumb and blind) was held at Vapi. With “Emotional Drive Campaign” people connected directly with the government resulting in less number of Andolans and Dharnas.



  • Transparency was achieved in administration for all beneficiary programs of government. Red-tapism was removed, thus narrowing the gap between government and public.
  • Land planning was done by Agriculture and Horticulture Department for tribal people who got user rights of forest land under FRA. It has increased the productivity of tribal farmers and made difference in socio-economic conditions of tribal people. They now also get personal and medical benefits from the government.
  • Land user rights of forests is a onetime, life changing event for small and marginal farmers. Based on this resource they are now able to generate livelihood, raise other resources and support their family members.
  • The initiative led to improvement in delivery time of services and resulted in better feedback from beneficiaries. Improvement in measurable indicators and simplified procedures were other important outcomes


Knowledge Resources

Presentation on "Emotional Drive Campaign," Valsad and Vapi, Gujarat

© 2016 Replication of PM Awarded Initiatives
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